Our Brands

Diablitos Underwood deviled ham – found in nine of 10 Venezuelan homes – is just one of many brands that contribute to the success of General Mills Venezuela.

Also available in the country are:

  • Green Giant vegetables
  • Old El Paso Mexican products
  • Pillsbury baking products
  • Betty Crocker baking products
  • Nature Valley granola bars
  • Frescarini dough products
  • Häagen-Dazs ice cream
  • Through a joint venture with Nestlé, we market cereal under the Nestlé brand.


Many Venezuelan children enjoy a breakfast of Diablitos Underwood deviled ham with arepas, a bread made of precooked corn flour. This high-quality, traditional product maintains a leading share of the country's meat spreads market.

In 1896, the William Underwood Company in Boston, Massachusetts, began exporting this tasty, spreadable ham to Venezuela. The Venezuelan company, Diablitos Venezolanos, C.A., was established in 1960.

Since 1961, the product has been produced locally at the Cagua plant in the state of Maracay. General Mills Venezuela today sells Diablitos Underwood Deviled Ham exclusively in Venezuela. The company also produces pasta sauces under the Underwood brand.

Pillsbury® and Betty Crocker®®

Quality and great taste have made Pillsbury a strong leader in the dessert category in the Venezuelan market. Pillsbury offers cake mixes and frostings.

In October 2005, the company introduced the brand Betty Crocker with the launch of cookie dry mixes. In September 2006, we extended the brand with the launch of Betty Crocker pancakes.

Green Giant®

Green Giant is one of the leading players in the canned vegetable category in the Venezuelan market, offering a wide range of high-quality products, including sweet peas, Niblets sweet corn, mixed vegetables and bottled mushrooms.

Old El Paso®

Old El Paso is the leading Mexican food brand in Venezuela, providing a broad range of authentic Mexican specialties that are quick and easy to prepare.


Like consumers throughout the world, Venezuelans enjoy the indulgent experience of Häagen-Dazs ice cream. High quality and great taste have helped establish Häagen-Dazs as the country's leading brand of super premium ice cream.

Häagen-Dazs Crispy Sandwich joined the portfolio following success in several European and Asian markets. It can be found in most leading supermarket chains and convenience stores.

Nature Valley® Granola Bars

Consumers enjoy the great taste and crunchiness of Nature Valley granola bars. The product line comprises crunchy and chewy flavors providing consumers "natural energy for an active life."


Based on recipes from an authentic Italian home kitchen, Frescarini fresh pasta offers Venezuelan consumers a range of delicious filled pastas. The line includes:

  • Meat Raviolis
  • Four Cheese Raviolis
  • Ricotta
  • Spinach Raviolis
  • Meat Tortellinis
  • Ricotta and Spinach Tortellinis
  • Chicken and Gnocci

Frescarini is sold in supermarket chains and hypermarkets throughout Venezuela.

The brand recently entered into a new category: frozen dough snacks in which we offer meat, chicken and cheese "empanadas," and cheese balls.

General Mills is committed to providing the best from start to finish in terms of quality products, customer service, technical support and training.

For questions or comments, please contact us.